Wednesday, July 1, 2009

Godiva Legacy Event at Rockefeller Center

The Godiva Legacy Event in mid-June was a modern celebration of the history of Godiva Chocolates.  From the first truffle created for Godiva to the newest collections, this editor event was a sophisticated museum-like experience that tasted great, too!

Held at Rockefeller Center, we wanted to keep the "look" of the event very simple.  I kept thinking to myself, "How would a museum be set up?" and  "How would this be featured at a gallery?" By featuring the many "firsts" from the historic collection as individual vignettes, the editors were able to explore, learn, and taste.  Each truffle had something special and unique, and I featured these details in each display.  Large vintage images were hung around the space, as if they were in a gallery.