I believe that using the physical space of your event location and it's features is key in making your event look truly amazing. Using architectural details, color schemes, and existing furniture and accessories to your advantage will ultimately let you use more of your budget on other aspects of the event like food or entertainment.
I recently did an event for Stirrings, the wonderful drink mix company (www.stirrings.com). The space that was chosen was a roof-top patio with a crisp, modern feel. There was furniture there that had clean lines, and the floor was gorgeous teak. We were able to add steel grass arranged in glass vases, navy blue pillows, and white candle holders to help complete the look that was already started. The space felt like summer near the beach.
When choosing a venue for a particular event, it is important to have in mind the theme of the event, or simply the colors you are thinking of using. This will not only help you find a space that will work, but will enhance your decor.
Trying to make a colonial garden feel modern, or trying to pull off asian cuisine in a barn aren't impossible, but take much more effort, and usually more money.
Remember, use the space to your advantage!
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